What is Social Responsibility?
In the age of ‘two-day delivery’ and curbside pickup, consumers are being more selective than ever when spending their hard-earned dollars, preferring companies that best meet their lifestyle. And the latest lifestyle shift in the past few years? Adopting a more sustainable ethos.
In a study conducted by NielsenIQ, 77-78% of consumers favored companies with sustainable practices, with 60% willing to pay a premium because of them. Additionally, 73% of investors said such efforts “contributed to their investment decisions.”
Businesses are adopting greener habits to respond to this shift, and they’re winning awards because of it. When it comes to sustainable practices, it’s no longer as much about standing apart as it is meeting the new status quo. How your business accomplishes this—that’s how you can shine bright.
In a study conducted by NielsenIQ, 77-78% of consumers favored companies with sustainable practices, with 60% willing to pay a premium because of them. Additionally, 73% of investors said such efforts “contributed to their investment decisions.”
Businesses are adopting greener habits to respond to this shift, and they’re winning awards because of it. When it comes to sustainable practices, it’s no longer as much about standing apart as it is meeting the new status quo. How your business accomplishes this—that’s how you can shine bright.
